2. Fight the Power. Always. And always pick your fights with those with more power than you. Otherwise you are just a bully. Which means most of my fights have been with bigger, more established people and entities. Which means my win/loss record is not exactly peachy-keen-sterling.
3. But then as per #1 one I do usually get in the last word. For what that's worth. I get to feel just a little bit better as I lick my wounds.