The work is done diligently, and religiously, even though folks who ultimately will stream our music on digital platforms won't see it in all it's glory, won't really benefit from our all love and attention we put into this expression of our art.
Funny. We do it anyway, and damn the torpedoes. It is good example of creating without regard for popularity, fame, fortune, celebrity, etc. All of that seems impossibly out of reach & deeply besides the point too. I mean, it truly is "art for art's sake." A long-term labor of love that we do for love of the doing.
Yesterday the question hanging over us: Do we want to create an album cover that has maximum "impact?" A bold, grab you by the lapels energy? Or a more nuanced, hushed-beauty approach?
Most of our culture in the moment wants to grab you, throttle you, demand you pay attention. For us, it's obvious, that has no appeal. So, that's an easy one, sure, let's go with the nuanced, hushed-beauty approach. Maximize the mystery, the aura, the quiet, stunning nature of the thing. Let the audience come to it, or not, on their own, with just a hint, a glimpse of exquisite beauty and energy inside the package and in the grooves.
