Faux Fu

Monday, March 19, 2012

The Anti-Marketing Campaign!

We are still waiting for our shipment of CDs.  Expecting delivery any day now.  Yes, it's coming: whitewolfsonicprincess 10+1.  We are thinking of doing an "anti-marketing" campaign.  Make the CD really hard to get.  It's our limited-edition CD release.  Special packaging.  16 page booklet.  The CD and packaging is a little "art project" unto itself.  All for $10.00.


We know this is the era of digital download, mp3s, Rhapsody, Spotify;  all the music ever created in the history of the world just a click away.  But remember in the alternative/underground 80's when little independent labels made you actually put a check or money order in an envelope and send it off?  Mail Order!  So old world.  So counter to our everything-all-the-time world today.  


We are thinking this could be a cool, counter-intuitive strategy.  Anyway if you are interested in getting a copy for yourself, leave me a message in Comments and I'll get you details on how to get a CD! Also, of course, you can track us down at our CD Release Party on April 1st!  We'll have a bunch of CDs there for sure!


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