Faux Fu

Tuesday, August 16, 2011

Branding the Band!

We had some guests for a couple days. "Gradual students" doing a road-trip across the country. They are "couch surfing" their way across the land. They started in New York and will end up in Seattle.

Turns out the guy is a musician who is majoring in business administration with the goal of starting his own music publishing company. He was a fount of knowledge about music, and "branding" a band.

We were interested because we are in the midst a major step forward from our self-recorded efforts; a professionally engineered, recorded, mixed and mastered set of WhiteWolfSonicPrincess music. According to our guest, we need to tell people who we are in a couple nifty sentences. This has been a problem for us, our band's sound is pretty expansive and we're probably too close to it.

We played him a few cuts from our "work in progress." He described our sound this way: Uncle Tupelo/meets Cowboy Junkies/meets Gillian Welch meets Woodstock Nation where The Jefferson Airplane/the Grateful Dead/and Santana sit in for jam session.

Other people have told us they heard influences like The Rolling Stones, Neil Young, Bob Dylan and the Rolling Thunder Revue and Tori Amos ?!?!

When we told him our band name WhiteWolfSonicPrincess, his eyes just sort of glazed over. This happens all the time. I think it's because it's just too many syllables. Six syllables! What were we thinking?!

Think of all those two and three syllable bands: The Who, The Kinks, The Beatles, Wilco, Pearl Jam, Nirvana, Rolling Stones, Santana... the only outlier I can think of at the moment is The Red Hot Chili Peppers (7 syllables probably takes the cake!).

So we have a name problem. But on the other hand, the upside, if you Google WhiteWolfSonicPrincess, or White Wolf Sonic Princess, we are the only thing that comes up!

And just why did we pick that name? Sounded good at the time. A Male/Female, Yin/Yang kind of amalgam. It is one thing. One thing! Can we get people to remember it!? Once our disc is finished we want lots of people to hear it. And to remember it. Will it happen? I guess we will find out...

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