Faux Fu's EP

Thursday, June 10, 2021

True Adventures of Faux Fu

This morning, I tell the improbable, but dazzling tale of my mini-Moog, ambient music adventure; my signing an "Exclusive Recording Contract" with a Hip-Hop record label, scoring a nice advance, and then getting dropped all in a year's time! But, you know, it's a cool story with a happy ending! And it's all true.

Now the story can be told. No names. Let’s protect the innocent.

It started with boredom. Late March 2020 in the Heartland. A raging Global Pandemic, and a lockdown. My partner was working on a work-from-home freelance project. I had lots of time on my hands.

I was reading William Gibson’s 1999 novel “All Tomorrow’s Parties,” and this line seemed like a direct message that guided my actions: “… you are less inclined to move counter to the momentum of things.”

Right. That became my artistic credo.

I decided to learn how to play a mini-Moog. I’m a longtime guitar player. I had no clue. Just started fiddling with dials, switches, keys, and tones and textures. I created a bunch of ambient, instrumental tracks. All solo mini-Moog, no beats, no drums, no clix. I decided I had an EP ("Moments x&y" - 5 instrumental tracks), which I then shared with our mailing list.

A small, well-connected Hip-Hop Record Label emailed me to say they loved it and wanted to release it. Ha! That was unexpected. I found a $500 an hour lawyer who gave me a “starving artist” break, and I signed signed a multi-year, multi-album contract, an “exclusive recording contract.” I delivered the tracks, and they paid me the first half of an advance.

I must say all this felt like pulling a rabbit out of hat. The $ came at the perfect time. We were swimming in uncharted waters and we had no idea how we were gonna make it from day to day.

I had some conference calls with the label, they had big plans for my little EP, a vinyl record release, and a worldwide introduction of a new artist named Faux Fu. Together we found a graphic artist to create cover art. He started working up some pretty amazing illustrations.

What’s up with name? I found it on a torn piece of cardboard with a picture of a Buddha on one side and a bar code and text on the other. I was using it as a bookmark. The original text read: FAUX FUR. But the “R” was missing. Faux Fu. Perfect. You know, the momentum of things?

Well about a year later, by February 2021, it all came to a halt. The label changed direction, I was no longer in their plans. No EP release, no multi-year deal, no more $ would be coming my way. We voided the contract. They did let me keep the advance, and then they gave me my tracks back. I was suddenly a free agent once again, so I uploaded my EP to Bandcamp and I was back in business as an “independent” artist.

What was the fuss all about? 

Be sure to check it out for yourself. I must admit, the enthusiasm and interest from the label unleashed a torrent of creativity from me. As of today, I have recorded 41 tracks of instrumental music.

And I recently signed an agreement with a music publisher who thinks my tracks will be attractive to their clients. They have added 17 of my tracks to their catalog. So who knows?! Faux Fu’s vibrations may find life out there in the wider world.

So yes, an adventure, a strange story with a happy ending. I mean, you know, going with the flow & the momentum of things.


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