It's sort of gratifying to realize that sometimes you just aren't in the stream with all the others. The hype machine, the anticipation of the big event, the hoopla - it all just rolls off your back. You think it's probably a generational thing. Yes, you saw the first 3 movies, they were mildly diverting, but, really, no great shakes, not one of them would make your top 100 movies list.
You didn't see the "prequels," oh maybe you saw one of them, and it was really bad, stilted, clunky, bad dialogue, sort of silly, and dumb, even all the marketing tie-ins, games, toys, etc. couldn't change your opinion. You think that the whole "franchise" concept, is just the worst thing to happen to the movies. People more impressed with the marketing, the big budgets, the CGI stunts.
These aren't movies, they are "events." Sort of big, clunky, events - lots of sound and fury, signifying very little. But of course, if others find the whole thing amazing, exciting, and just the best thing, well, more power to you!
Still, there is a certain pleasure when you realize that someone's powerful, entertaining, all consuming force has no power over you.