We are rewarded by saying "Yes." Opens doors, opens us to new experiences. Keeps the scene going. But we are also sometimes rewarded by saying "No." Closes doors. Keeps us focused. Stops the scene, and gives you a chance to breathe.
Sometimes you don't have to take the bait. Buy the latest thing. Believe the BS. You don't have to listen to every talking head. You don't have to engage in every stupid, infuriating argument. Some things are just not worth your time.
Saying "Yes," might be polite. Saying "No" might save you from a lousy night.
How to choose? "Yes," or "No?" That's up to you. It defines you.