We might be swimming against the tide, but swim we must. Working on the packaging for our new CD, still on target for a Spring 2012 release. We spent lots of time making sure the music was as "fully realized" as possible, now we are taking great care in how it's all presented.
It will be a little "album," kind of like the old record albums, no plastic in the packaging, with a booklet that will include photos, lyrics to the songs, and detailed production notes.
We are working with this amazing photographer. He is shooting in black and white, works in the "old way," using "old world" camera technology, an artist of light and shadow. It is an amazingly creative process. Another inspiring collaborator we have engaged for the project.
Once we go to press, our little musical "art project" will then become a little "commodity." So odd; we are hurtling towards the intersection where art and commerce collide. We feel optimistic about the whole process, but the commerce side of the equation is the great unknown.
We are counting on people to shell out cash for a CD. That's the way they used to do it kids! It's all so retro, so old world. But this will be a limited edition CD, a very cool package, every detail thought about and labored over, and well, that's something special for sure!